Influencers' favorite Amazon items, from their storefronts

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Before content creators became a global phenomenon, we’ve likely said, “I was influenced to buy this.” Little did we know there would be full-time social media influencers promoting products that you *have to buy* for a living.

Quite unsurprisingly, 2023 data shows that Gen Z consumers — specifically — “are much more likely than other generations to be influenced by influencer recommendations,” according to Influencer Marketing Hub.

Take Alix Earle, for example — the influencer who has racked up 2.9M followers and became a content creator case study virtually overnight. Others, like YouTube vloggers and Instagram bloggers, have Amazon Storefronts so you can shop their favorite picks.

Much like our curated, expert-backed edits and team-wide recommendations, we dug through products talked about en masse among influencers — and listed our 15 favorite picks.

Ahead, shop the products we think are worth your money, all on Amazon. Some are best-sellers, others are less than $25 and the rest are too glamorous to pass up.

Alix Earle spends much of her time in Miami, which means she has pretty much mastered the beach waves look. The IGK BEACH CLUB Touchable Texture Spray is one of her favorite products to help her master them, instantly adding volume and holds that buildable, beach texture we all crave.

Influencer Brittany Dawn has one of the cutest bags we’ve seen on her storefront: the boshiho Retro Straw Woven Handbag. For less than $35, it’s an adorable mini bag that resembles designer-leaning options (but, for less). Plus, its black and gold accents compliment the woven look nicely.

To achieve a flattering selfie every time, content creator Brooke Miccio swears by the meixitoy LED Selfie Light. Not only is it work tote-friendly but it boasts three different light modes and comes with a rechargeable, clip-on design should you want to enhance your video calls. Genius.

Influencer Jeanine Amapola loves the Nespresso VertuoPlus Coffee and Espresso Machine (and so do we, as one of the best Amazon coffee makers we rounded up). Even better, you can select from four different brew sizes to accommodate your mid-morning pick-me-up.

Fashion blogger Caitlin Covington adores the Kathemoi Ankle Boots, and they come in multiple shade options to step into the fall season in style. With nearly 6,000 rave reviews, its block heel, pointed-toe design is timeless and undeniably chic.

Influencer Caila Quinn adores the T3 Micro Digital Ionic Professional Blow Dryer, one of the best Amazon beauty products we rounded up. Its other hair products are second to none, and this splurge-worthy device is lightweight, ergonomic and helps tame frizz and boost volume. What’s not to love?

For more options, check out our expert-backed guide to the best blow dryers we reviewed.

Influencer Lulu Prime is all about the best Amazon fashion, and the BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner is part of her must-buy storefront pick-me-ups. It’s a No. 1 Amazon best-seller, too (with nearly 60,000 positive reviews, may we add) and is one of the best for hard-to-reach areas.

For more options, check out our expert-backed guide to the best carpet cleaners.

Influencer Natalie Barbu is all about the OneOdio Wired Over Ear Headphones, especially for video editing or podcasting. For less than $35, this best-selling product has racked in more than 60,000 glistening reviews for its impressive bass sound.

For more options, check out our guide to the best over-ear headphones.

Influencer and co-host of “Unsolicited Advice” podcast Ashley Nichole consistently updates her storefront, and the Osea Malibu Undaria Algae Body Oil is one of those products that’s sure to rev up your typical shower experience. It’s loved by nearly 3,500 rave reviews, is non-greasy (trust us, we’ve tried it) and is both skin-firming and nourishing.

For more options, check out our expert-backed guide to the best body oils.

Content creator Allison Bickerstaff loves piecing together unique Amazon finds from her storefront to create a cozy, aesthetically pleasing home. The Cuisinart 15-Piece Knife Set with Block are another personal favorite that is especially fitting if you have white cabinets. Even better, it’s 59% off right now (and more than 10,000 shoppers love it, too).

For more options, check out our guide to the best knife sets.

Influencer Lauren Norris is basically a modern-day Elle Woods (she loves pink, pink and more pink). Naturally, The Gratitude Journal — all in pink, of course — is featured on her Amazon storefront and is just $20 right now to add a moment of reflection to your self-care routine.

Content creator Abby Asselin typically features wellness and lifestyle videos on her YouTube channel, and loves sharing her favorite products to her Amazon storefront. The Orgain Organic Vegan Protein Powder is one of her favorites, applauded by more than 51,000 fitness enthusiasts for being free of dairy, gluten, lactose, soy and sugar.

For more options, check out our expert-backed guide to the best protein powders.

Jaclyn Hill, influencer in the makeup artistry space, also appreciates a good hair product — like the Moroccanoil Luminous Strong Finish Hairspray on her storefront. With a long-lasting hold, the brand happens to be one of the best hair sprays we reviewed, too.

Influencer Jaclyn Brooke loves to stay organized when she travels, and the Samsonite Centric Hardside Expandable Luggage with Spinner Wheels is an excellent option that’s durable, easy to maneuver and features a scratch-resistant polycarb twill texture on its exterior to hold up for years. Not to mention, it’s on sale for less than $150 right now — ideal if you’re in the market for new luggage.

Content creator Danielle Carolan loves investing in luxury beauty and lifestyle products to add some sparkle to her day-to-day routine, and the Summer Fridays Summer Silk Nourishing Body Lotion should be the next product on your to-buy list. Namely, its cocoa and shea butter scent is too heavenly to pass up, along with its ceramides- and hyaluronic acid-packed formulation to moisturize and hydrate.

For more options, check out our expert-backed guide to the best body lotions.

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